Frustory identity
The company imports best quality green coffee beans, fruits and vegetables.
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Brand
The logo should be associated with the business environment, and of course, have references to the field of business of the company.
Neo-grotesque style font that was chosen for the logo, aids the first part of the task, and the counter-shape of the stylized O is an unambiguous reference to the coffee grain.
Neo-grotesque style font that was chosen for the logo, aids the first part of the task, and the counter-shape of the stylized O is an unambiguous reference to the coffee grain.
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Style
To create a unique and distinguishable image of the company, we used illustrations of different species of coffee tree, spreading through the entire corporate style.
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As an additional visual element style and a contrast to the neo-grotesque, the Filosofia font was added to the style-book, which is used for the headings and perfectly complements the overall brand concept.
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