Pavlov corporate identity
Pavlov introduces innovations in the dairy industry to improve the quality of dairy products.
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Before
The outdated version of the logotype had a vague form and was hard to read, therefore we decided not to limit ourselves to small edits and offered the client to develop the completely new logotype and corporate identity.
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After
Pavlovs's logotype is a unique typographic solution. The logotype is always used in a black color, regardless of the background — white or color, selected in the studio.
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Motto
Motto reinforces the verbal message and combines graphic elements. Formular font was chosen as a corporate font of the Brownfox font studio.
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Color
The Pavlov corporate palette consists of two main and two additional colors. Colouristics were chosen, based on the company's field of activity — ingredients for cheeses and other dairy products. As a result in turned out an interesting and not trivial combination.
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Monogram
The background monogram is an additional graphic element of the corporate identity, which is a stylized letter "P". The monogram consists of three elements, carried out in corporate colors.
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