Veles Capital investment company website
Since 1995 the executive board remains unchanged so special attention is paid to the maintenance of traditions – a commitment to conservative policy and demonstrating steady growth.
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Pencil drawings
Black and white illustrations reflect the company’s philosophy – they are metaphors of a sort, meaning ‘past and present’, stylized as pencil drawings. Those illustrations have been integrated into a modern, but at the same time, low-key design. We haven’t just shown the company’s history but have also drawn attention to steady achievements, growth and the talent to foresee market behaviour.
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Piece of paper
This approach also articulates the concept of investments themselves – everything starts with a piece of paper where a task takes shape. This process does take time but under the supervision of real professionals the result is always nicely predictable.
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Team
As a result, the website’s design has gained the image of an intellectual organization – the people who know their way around not just economic functions but also classic literature and arts.